This month’s issue features a Case Study on how WebGreeter.com drives Sales on Castle Hills' Website.
Castle Hills, a prestigious real estate development agency, was exploring scalable, flexible, cost effective methods for driving sales on their website and raise their Internet (online) bottom line. To accomplish this, they chose LiveAdmins.com.
The change in consumer behavior over time is apparent in the upcoming trend of surfing the web for finding a residential locality that offers suitable housing, schooling, recreation, shopping, and other facilities. Consumers are doing this with the purpose of buying real estate without spending too much time reviewing choices before making a selection.
Castle Hills was looking for a low cost solution to connect with their website visitors in order to improve the quality of communications and increase their sales. Additionally, Castle Hills also wanted to come up with some means to track the needs, demands, and views of website visitors, so that these could be duly evaluated and responded to.
LiveAdmins.com presented a viable solution by placing live chat operator(s) on Castle Hills' website, thereby materializing the agency’s investment in online marketing without a large capital expense.
Live operators are always available to provide targeted communications when imparting customer service and sales support to Castle Hills’ online visitors. They qualify the visitors and guide them on the website with the aim of generating leads, increasing sales, and recording all online activities undertaken by a visitor on the website.
LiveAdmins.com delivered one of the market’s first live website services, which proved to be the best online experience for website visitors.
| One-to-One Human Conversation on Castle Hill's Website |
Easing into a conversation with website visitors, live operators gather their requirements and market the Castle Hills offers accordingly. For a visitor who seems to be interested, for instance, in socializing and the social aspect of a property and its locale, live operators would markedly emphasize communal life at Castle Hills; if golf surfaces as a concern, sports facilities and details about the course and club house assume topical significance. Visitors who are torn between a couple of options are helped by live operators in their decision making process. For all this added value, right on the website, visitors are tempted to give Castle Hills a serious consideration, and most times, are excited enough to give their contact information and their real estate needs in the very least.
| Making the Visitor Feel Comfortable |
It is interesting to note that while visitors are unwilling to pay heed to, or give their contact info to marketing agents, retailers, or salesmen, they comfortably entrust live operators with it, which is due to the agent’s image as part of the web business. This allows Castle Hills to hook perspective buyers in quick time. Rightly enough, the WebGreeter.com business model is a friendly alternative to the conventional marketing methods.
| Contact Back by Castle Hills |
Visitors’ queries that remain unanswered on the website are forwarded by live operators to Castle Hills’ personnel. This way, the agency is positioned to contact potential customers and sort out website content issues within a short time span. Live operators can even convince visitors into calling Castle Hills directly.
Live operators capture rich customer-related data on Castle Hills’ website, and supply it to the real estate agency in the form of chat transcripts. Castle Hills can gain from these highly informative and accurate insight into consumers’ needs and views, and combine it with their better judgment to ensure the conversion of perspective customers into permanent customers.
All the features discussed above are integrated into our service and complemented by our performance based pricing structure, that is to say, that Castle Hills only has to pay for chats that go further than a simple “Hello”, hence manageable, predictable costs. Needless to say, the WebGreeter.com infrastructure also checks the escalation of costs that are generally associated with customer service and pre-sale processes.
Within the first few months of implementing the service, a notable increase in site traffic was accompanied by an impressive rise in the site’s popularity graphs. This was matched by the conversion of a handsome number of website visitors into paying customers, and the identification of large amounts of potential customers.
Chat transcripts have helped Castle Hills improve their marketing campaigns and web strategies. Improved online processes have led to an increase in the site’s productivity and revenues while recording a decrease in customer service and sales support costs. Indeed, the WebGreeter.com service ultimately benefits all those who visit Castle Hills’ website.
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