The web retail business has come a long way since its conception; it has crossed oceans and scaled mountains to reach where it is now today-at the foot of another mountain (again?)
Yes, from souks to trading posts to village stores to super markets and now cyber markets Retailers have traveled many moons. The quest now is for the next direction.
| The Cyber Age / E-tailing |
With advancements in technology and mechanization, people are getting busier today than ever (one of those un-explained phenomena) and would rather surf the Electronic market than stride through a Mall downtown.
More people are opting to buy online than ever before. Does this translate to an e-tailing bonanza for those who jump onto it first? No, because of that fact that many a web retail business is clamoring to woo customers to their websites. The competition is as high as it ever was for the internet sales, bringing e-tailers to the foot of yet another (proverbial) mountain.
Web marketers and e-tailers everywhere are looking for ways to modernize and give their businesses an extra edge, to fight out the competition, to retain visitors to their cyber store and to make customers come back for more.
| Cyber Revival of Conventional Selling |
After an age of 'minimal human interaction' in cyber space, businesses are realizing the strength and power of human interaction in a world dominated by icons and pop-ups. Like so many other businesses E-tailers who are ahead of their time are just beginning to reap the fruits of real-live-human-interaction with their customers. Just as country stores once thrived on the quality of the personal customer service they provided (and in turn enjoyed customer loyalty) these forward looking e-tailing businesses are trying to revive the old custom of a welcoming and smiling shop attendant.
E-businesses are looking high and low for means to interact better with their customers. Many opt for call centers which prove to be quite expensive and have very limited use other than as a post-sales module. These call centers tend to out-source their work to other countries to cut costs, the end result is obtaining personnel, though well qualified, but who come with an accent or require a substantial amount of coaching to achieve optimal customer satisfaction.
| Bringing in "Affordable 'Human Interaction' |
WebGreeter came up with the idea of placing a live person who greets and interacts with the site visitors through a chat based interface in real-time. What differentiates this service from other live chat services is that not only does it provide the software but also the trained personnel to operate it. With none of the shortcomings of the call centre based services, it furnishes the e-tailers with an affordable 'live human interaction' angle with their site visitors and much more.
The e-tailers are benefited twofold by the `web greeter'; helping each of their visitors or customers and by using the information obtained by the `Web Greeter' to help the e-tailers themselves understand customer demands and behavior.
Our live `web greeters' greet every visitor on the site, and then
1. Help them navigate the site
2. Answer questions pertaining to goods, services or delivery
3. Help them fill forms and questionnaires
4. Take visitors' comments and suggestions
5. Provide after sales services
6. Help customers make their choice
| Teaming up with the E-tailers |
Webgreeter helps website owners to
1. Evaluate customer behavior
2. Up-sell products or services
3. Cross-sell
4. Get inside information on customer mobility on site (i.e. how much time customers spend on particular pages).
5. Improve the functionality and utility of their site.
6. Most of all keep their customers happy and satisfied.
Webgreeter already provides these services to the Electronic Retail Businesses ranging from Car dealers to Credit Card companies and from Produce to Property sale all while striving for positive results and comprehensive solutions throughout.
| The New Cyber-World Order |
The cyber world is changing mush faster than the real world, in terms of mobility and availability of information. The new cyber world is not the vast impersonal ‘space’ it once used to be. This new world is powered with live human interactions and WebGreeter is at the helm of this fantastic change in web philosophy.
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