Live Chat and the Beauty Industry

In products researched and bought online, cosmetics and beauty products come in as thin: behind books and clothing as the most common in the last three months. With this amount of growth in the industry, manufacturers in the cosmetics and beauty industry will need new strategies to face the challenges coming up ahead. The same Forrester study also advises manufacturers to 'deepen the dialogue' and enhance their personal communication with

Majority of the beauty and cosmetics industry’s consumers consist of females. The
female consume is more willing to communicate, and this factor can be exploited to the manufacturer's benefit through the medium of Live Chat. Many industry giants have already altered their marketing strategies accordingly to capitalize on these factors, with cosmetics companies such as 'CoverGirl' offering the Live Chat service to online consumers.

Static information on websites or the email black hole is no longer what customers expect. Unless the information delivered to online consumers is fast, meaningful, personal and compelling - there is a good chance that they'll browse to a competitor's website.

Hence for the beauty industry, it seems that a personal relationship with consumers is the key to future success in the cutthroat world of online business. Liye Chat service on a beauty products website is just the solution for future growth. A give Chat Operator or Online Beauty Consultant can build the personal relationship that a manufacturer requires with consumers. This consultant can answer questions and advise online· consumers on all kinds of beauty products. In the future, with video and voice chat technology; these

1 'Marketing Beauty With The Internet Beast', by Mary Beth Kemp of Forrester