Personal Selling Through Live Chat

Personal selling has a singular objective: increasing sales! Historically, it has required "face-to-face" communication between the sales person and prospective consumer. Enter the World Wide Web and personal selling was changed forever. The initial notion that the Internet was a medium which would circumvent the human factor and consumers would be better off buying just from machines has been proved wrong; the ever-increasing demand for customer service from the online consumer is a testament to that.

44% of consumers say they have abandoned a virtual shopping cart because they could not get a question answered during the online purchase process!1

As the Internet marketplace becomes increasingly global with each passing day, the traditional definition of personal selling is ever-evolving. Websites receive countless visitors every day; making the task of reaching out to all your potential customers and converting them into sales leads a mountainous task! However, thanks to Live Chat with personalized greetings and messages under the capable hands of trained Live Sales Agents, no mountain is too big to scale now.

A Live Chat Operator on your website can greet visitors and upon the initiation of Live Chat can tactfully engage in personal selling. It is a one-on-one personal experience for the customer in the previously presumed impersonal world of Online Buying and a one-on-one chance for the Agent to target a single individual for personal selling your product or service.

Personal Selling is best utilized by companies which sell services or products requiring display, explanation or personal trust. For example, websites that sell exercise equipment can benefit greatly from the presence of a Live Chat Operator who can explain the displayed product, its functionality, how and when to use it and can even add the personal trust element by connecting on a human level with reassuring claims along the line of: "I have used that machine, and trust me ... that's the way to go for great abs".

Enhanced, display, live chat and product comparisons all pique user interest through interaction and mental stimulation!

The internet can be a very difficult place to sell High Touch or High Taste/Smell products. But those web sites that do sell High Touch products like rare fabrics, clothes, accessories or High Taste products like fine varieties of chocolate or champagne; they can make use of the personal selling advantage of Live Chat. The Live Sales Agent on such a website can appeal to the element of trust in a Live Human and, depending on his/her capabilities, do some excellent personal selling.

For further details on how we can be a part of your sales team, please chat with one of our Live Chat Agents on our website or call us at (877) 771 - 6067 or visit www.WebGreeter.com to speak to a Business Development Manager.

2011-01-11T13:44:35