Departmental stores often use signature scents to bolster their brand’s image. Another benefit of scent marketing is that it connects an individual store with the entire franchise. Whether you are shopping for a checkered button-down shirt in Chicago or for a pair of olive-green khakis in Dubai, the store’s proprietary fragrance forms an essential part
Empathy is now a business requirement. To keep improving your company’s customer experience, it’s important to consider the customer’s point of view. Exercising empathy allows individuals to interact with each other with increased compassion and understanding. Not only that, exercising empathy also improves one’s critical thinking and overall problem-solving abilities. That is why fostering empathy
With each passing day, technological advancements have a new and deeper impact on our lives. No sphere of human existence has escaped technology’s pervasive impact – from how we eat, when we go to sleep, and even how we commute. The same goes for how we shop. With a prevalence of digital ‘storefronts’, consumers are
Nothing compares to the buying power of a repeat customer. Ask any marketing guru and they will agree that a high customer retention rate keeps a company in the green. Content marketing plays a pivotal role in gaining and retaining a company’s customer base. Whether it is through an emotional ad spot or an interactive
During a conversation, are you listening to the other person or just hearing them? This is a question facilitators typically ask their students during a communication workshop. When one person is hearing another person reply, there are moments when we ‘tune out’ in anticipation of preparing our response. If one is truly listening, they would
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