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online shopping

5 Tips for Preventing Shopping Cart Abandonment

Owners of online stores often witness abandoned shopping carts which is bad news for business. Even though there is no guarantee that when a customer adds a product to the shopping cart it will lead to him/her making a purchase, online store owners feel frustrated when there is an upward trend in cart abandonment. In

increase business sales

3 Tips for Increasing Sales by Adapting To Changing Consumer Preferences

In the digital age, many online businesses research and invest extensively in producing a diverse selection of goods and services for customers to choose from. However, the needs and wants of customers keep changing with the passage of time. Taking this into account, have a look at three helpful ways in which your company can

Content Marketing for Business

5 Essentials for Creating Powerful Marketing Content

Choosing the most engaging words is essential for developing effective marketing content. However, you need to be creative in coming up with slogans since cliched and overly used taglines won’t really help your campaign. Developing unique and catchy taglines or slogans can entice your target audience into buying your products/service. While designing marketing material, your

online customer service for travelling website

How Travel Companies Can Improve Online Customer Experience

Travel websites provide convenience and offer a number of deals and packages which customers can choose from. According to a survey by Ipsos MediaCT 65% of leisure travelers begin researching online before they decide where or how to travel. This increases the competition between different companies as customers have so many options and packages to

attract and retain online customers

4 Effective Techniques to Attract and Retain More Customers

In order to increase revenue, it is vital for online businesses to devise strategies that will encourage clients to purchase their good and services.  To do so effectively, you need to understand the needs of your clients and develop persuasive techniques to attract them. Have a look at the following techniques that will enable you

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