Live Chat Sales & Customer Services in UK

Single-Person Households
According to census details, 29.9 % of households in the UK were single-person by 2000. The main reason for this trend was the crumbling of the canonical family structure prevalent until a decade ago. The factors were numerous: New found individuality of young adults, children leaving to pursue higher education, breaking cohabiting couples and increasing divorce rates.

However, post-2000, an aberrant pattern was observed. There was a decline in the number of single-person house-holds, expected to make up only 23% of all households by the year 2010.

The reasons for the shift were

 
However of these single-person households, we have the following figures.

More than half of these house-holds host pensioners, 3/4th of the pensioners were women, and of the other half, 1/3rd.
 

DINKS (Double Income No Kids)
There is a large 28.9 % population segment of DINKS households which is expected to increase to 37.0% by 2015.

Indirectly this reflects the increasing trend of delaying parenthood until careers have been established; this particularly owing to the trend followed by women, who are keen to pursue their careers before they start families, and their trust in advanced medicine ensuring a safe pregnancy in later ages as well.

No dependents and a couple are interpreted as a significant opportunity for marketers.

Such households, with disposable income rely heavily on the internet, and are the most frequent online shoppers; targeting this group effectively can increase website sales.  As a marketing strategy, investing in flashy banners and billboards is not the best way to draw the DINKS household members to a website. Younger people are internet savvy and want to know the truth about products and services, properly presented and easily accessible information, answers to direct queries and immediate attention. They are well aware of their value to the market and thus use that to “market” themselves. They know what constitutes good service and utility, and this is exactly what LiveAdmins promises.

Families
The percentage of families has remained stable over time, with a roughly 27.8% accounting for the total population. This group is conventionally the most common target for intensive marketing for web based businesses.

Since this group includes a number of other sub-groups, a wide range of products is in demand and hence manufacturers and retailers for any consumer product can market their goods. The general buying and consumption habit of a family is to shop less frequently and buy in bulk. The larger percentage of ASDA, Tesco and Sainsbury’s sales are directly target at families, and these families tend to be the main purchasers of products such as frozen food, baby products and home entertainment items such as consumer electronics.

This family household group normally consists of a couple living in a single housing unit, with a 97% certainty of both partners working with a high probability of a tweenagers (young dependent school-going adolescent) or a baby. This means that the actual financers are the parent-partners. With a family lifestyle like this, their usually isn’t time for browsing the internet retail world at random and all internet activity is focused, with an emphasis on quick results.

We provide a solution. Our WebGreeters act as online salespeople or helpers and in a chat savvy world, they can provide such consumers with a higher level of information, utility and trust through a small chat window when prospective customers are browsing your website. Our trained Web Greeters are fully trained and equipped to deal with your hassled customers, determined to create an experience for your consumer worth reliving again if only for its ease and human contact.