Business Intelligence is a technology driven process where raw data is converted into useful information through different tools and software applications. The usage of Business Intelligence tools enable insight on data and information, allowing businesses to make that information highly useful, as well as actionable. According to a Gartner report, the total spending on business

For any business, getting new customers is as important as retaining old ones. Think about the number of people who visit your website on a daily basis. More than half of them are likely to never come back or try to interact with you regarding your products and services. This is why it is imperative