Being easier to access and having immense visibility, digital media has become one of the best ways to market your brand. Strengthening brand presence through this medium requires creating a unique identity in the mind of the digital customer. Viral stories, generating hype and targeting the right audience through demographics is the way forward to
Business Intelligence is a technology driven process where raw data is converted into useful information through different tools and software applications. The usage of Business Intelligence tools enable insight on data and information, allowing businesses to make that information highly useful, as well as actionable. According to a Gartner report, the total spending on business
For any business, getting new customers is as important as retaining old ones. Think about the number of people who visit your website on a daily basis. More than half of them are likely to never come back or try to interact with you regarding your products and services. This is why it is imperative
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