Make Your B2B Website More User-friendly How to Make Your B2B Website More User-friendly

Every single business-to-business (B2B) website is developed to achieve one (or all) of the following goals: to make a sale, to generate a lead, and to attract the right kind of web traffic. One way to create the perfect B2B website is by ensuring its user-friendliness. A ‘user-friendly’ website can be easily accessed and navigated

Effective CX Methodology Looks Like in 2019 What An Effective CX Methodology Looks Like in 2019

From Customer Journey to Customer Loyalty, the path towards winning Customer Experience (CX) is rife with challenges. Recent studies predict that by the year 2020, less than a year away, purchasing behavior is more likely to be determined by the overall customer experience rather than the pricing. Now, more than ever, customers are the most

More Traffic On Your Website How to Attract More Traffic On Your Website

Talk to any experienced marketer and they will tell you the same thing: an uptick in website traffic does not automatically guarantee sales or leads. However, as a decision-maker for a B2B service provider, you can not afford to lose out on possible revenue due to dismal traffic. The challenge is in striking that precarious

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