Chances are that you have come across the saying ‘Walk a mile in someone else’s shoes’ a couple of times before. If you take a closer look at the quote, you will realize it is meant to encourage people to see situations or issues from the other individual’s perspective. In fact, as a business, this
Ever wonder why everyone is talking about data all the time? By using business data, such as demographics, buyer personas, survey results or reports, decision-makers can execute better sales strategies. Data-driven decision-making is proven to result in higher sales as well as revenue. According to a CIO Insight report, 40% of companies feel that limited
Departmental stores often use signature scents to bolster their brand’s image. Another benefit of scent marketing is that it connects an individual store with the entire franchise. Whether you are shopping for a checkered button-down shirt in Chicago or for a pair of olive-green khakis in Dubai, the store’s proprietary fragrance forms an essential part
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