Applying 'Super Skills' to Customer Service Applying ‘Super Skills’ to Customer Service

Departmental stores often use signature scents to bolster their brand’s image. Another benefit of scent marketing is that it connects an individual store with the entire franchise. Whether you are shopping for a checkered button-down shirt in Chicago or for a pair of olive-green khakis in Dubai, the store’s proprietary fragrance forms an essential part

3 Meaningful Customer Engagement Strategies for Real Estate Firms 3 Meaningful Customer Engagement Strategies for Real Estate Firms

Gone are the days of searching the classifieds for promising listings; prospective homeowners are now turning to the web to locate their future homes. According to a National Association of Realtors survey, more than 55% of homebuyers 36 years of age (or younger) found their new residences online. With a large variety of real estate

Make Your B2B Website More User-friendly How to Make Your B2B Website More User-friendly

Every single business-to-business (B2B) website is developed to achieve one (or all) of the following goals: to make a sale, to generate a lead, and to attract the right kind of web traffic. One way to create the perfect B2B website is by ensuring its user-friendliness. A ‘user-friendly’ website can be easily accessed and navigated

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