Brand Reputation Cultivating a Successful Brand Reputation

‘Reliable’, ‘Knowledgeable’, ‘Friendly’, and ‘Helpful’ – these are some words that satisfied customers use to describe positive customer service interactions. The challenge that top-level managers face is maintaining consistently amazing customer experiences – from the factory to the sales floor. One of the best places to begin is by realigning marketing strategies with the company’s

Holiday Season What Are You Offering Your Customers This Holiday Season?

In the last quarter of the year, sales for most businesses skyrocket. Starting from Black Friday to Cyber Monday to Christmas and New Year, every customer is excited and geared up for some great sales and discount offers. As a business, what can you offer to attract more customers this holiday season? Discounts are undoubtedly

Big Data and smart solution Big Data and Smart Solutions for Customer Loyalty

Five words: customer loyalty programs are crucial! Loyal customers are the best ambassadors for your brand. Research indicates that it costs a lot more to acquire a new customer than to retain an existing one. So how do you retain a customer? Through an effective and smart customer loyalty program. The latest in a series

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