In the rapidly evolving world of technology, businesses have moved away from traditional methods of customer support, leading to an increased demand for chatbots on their websites, portals, and other digital platforms to help them achieve better customer experience. A Chatbot is an automated computer program that stimulates human conversations with a multitude of input
The current era is marked with continuous advancement in technology. Today, customers are almost always connected to the internet. Be it their smartphones, tablets or laptops, a constant connection with the digital world has become a necessity. With the influx of endless content on the internet and easy access, the attention span of the current
2021 was the year of change and it had an immense impact on shaping consumer behavior. Based on the changes, businesses needed new marketing strategies to keep up with the changes that happened at an unprecedented pace. Not every brand was able to cope with the evolution of digital media and how people consume it.
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