What is that one secret that connects people with brands? The answer is simple; Brand Messaging! It is the single most powerful component that enables brands to differentiate themselves from competitors. In simpler terms, Brand Messaging refers to the content you write and how it conveys the underlying value proposition of your business. If the
Owners of new businesses have a lot to worry about, from launching their products innovatively to exceeding customers’ expectations, there are many challenges that they have to face. But the most difficult challenge is to earn a distinctive place among the competitors. For new businesses the only way to survive in a competitive business environment
For every new business, customer acquisition and retention is a prior goal. However, without putting yourself in the customers’ shoes, you will not be able to create a delightful experience for them. Customer Journey Mapping is a smart approach that gives you complete understanding of your customers’ experiences at various touch points. It is a
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