Owners of new businesses have a lot to worry about, from launching their products innovatively to exceeding customers’ expectations, there are many challenges that they have to face. But the most difficult challenge is to earn a distinctive place among the competitors. For new businesses the only way to survive in a competitive business environment

For every new business, customer acquisition and retention is a prior goal. However, without putting yourself in the customers’ shoes, you will not be able to create a delightful experience for them. Customer Journey Mapping is a smart approach that gives you complete understanding of your customers’ experiences at various touch points. It is a