We often see some logos, listen to names of some products and we immediately recognize the name of the brand. This recognition of a brand in which a prospective customer can recall its product or services is called brand awareness. A lot of effort goes into making a brand recognizable and memorable. For small businesses,
Since the advent of social media and internet marketing, the entire idea of customer engagement has changed. Now businesses are focusing on attracting new customers and retaining the old ones by engaging them through stories, talks, sessions, and everything that can help address customers’ needs and concerns. No business can survive if they cannot effectively
Customer support is one of the most integral parts of any organization. Customer service employees, whether they are providing call, email, or live chat support, need to be well equipped and trained to provide solutions to the customers. They are continuously dealing with a stream of complaints and inquiries, which is a hectic task. Customer
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