The holiday season is here and like previous years, it is going to be extremely busy. While it can be difficult for customers to choose the perfect gift for their loved ones, it is even more difficult for customer service personnel to handle all the influx. The holiday season is a make or break time
We often see some logos, listen to names of some products and we immediately recognize the name of the brand. This recognition of a brand in which a prospective customer can recall its product or services is called brand awareness. A lot of effort goes into making a brand recognizable and memorable. For small businesses,
Since the advent of social media and internet marketing, the entire idea of customer engagement has changed. Now businesses are focusing on attracting new customers and retaining the old ones by engaging them through stories, talks, sessions, and everything that can help address customers’ needs and concerns. No business can survive if they cannot effectively
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