What defines a particular automotive brand? Sometimes the brand is defined by how their vehicles look, the ‘feel’ of that first test drive, and at other times, it is the overall customer experience. Brand loyalty stems forth from the delivery of positive customer experience. Consistently positive customer experiences will result in an automotive brand seeing
If your business operates in the motorsports and powersports marketplace, you are well aware that getting customers to cross the threshold is a considerable challenge. Another significant obstacle is the quickly ageing powersports consumer market. They are less likely to use powersports vehicles the closer they get to their 50’s, and 60’s. Powersports manufacturers and
Empathy is now a business requirement. To keep improving your company’s customer experience, it’s important to consider the customer’s point of view. Exercising empathy allows individuals to interact with each other with increased compassion and understanding. Not only that, exercising empathy also improves one’s critical thinking and overall problem-solving abilities. That is why fostering empathy
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