Once a business hits a comfortable stride, with a steady flow of revenue and a reliable customer base, it can feel like celebration time. It may be a bit soon to uncork the champagne, as this is where companies risk losing their hard-earned momentum. A customer-centric organization will want to avoid the complacency trap at
This may come as a surprise, but the formula for success is firmly rooted in failure. In order to keep improving, it is necessary for a business to first recognize and then map out its weaknesses. Not only that, but they must also keep in mind the customer’s feedback while designing products and services. This is
With each passing day, technological advancements have a new and deeper impact on our lives. No sphere of human existence has escaped technology’s pervasive impact – from how we eat, when we go to sleep, and even how we commute. The same goes for how we shop. With a prevalence of digital ‘storefronts’, consumers are
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