sales Traffic Manage Seasonal Sales Traffic with Live Chat Solutions

Just like clockwork, the holiday season brings with it heightened shopping activity.  Between September to January, brands plan elaborate marketing campaigns to attract consumers to the shopping malls and to their online stores. From Black Friday through Christmas, digital ‘foot traffic’ results in 50 to 100 % more revenue for e-commerce sites.   Not only

Customer Experience Management The ABC’s of Customer Experience Management

For business owners, going “digital” is no longer an option but a necessity. Not only must their products and services be accessible online, ideally so should their entire customer support mechanism. When customers buy a product, there is a whole cycle of activities that precedes the final decision. First, the customer conducts preliminary research on

Consumer Brain Tapping Into The Consumer Brain

New theories surface every day to find out what exactly persuades us to make a purchasing decision.  Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency for checking online product or service reviews while shopping. It is the

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