Every day, we see numerous advertisements where brands aim to entice their potential customers with fancy taglines and colorful depiction of their products. These campaigns build expectations in customers’ minds. But here comes the decisive part; only those companies succeed which effectively meet their customers’ expectations by providing real value. They manage such expectations by
If there is one lesson we can all learn from the past few months it is that digital transformation cannot be ignored. With unprecedented restrictions on movement and even production, small and medium-sized businesses are now looking towards technological solutions more than ever before to ensure smooth operations. Delegating online customer support inquiries to a
A faltering brand image can be readily identified by the following: ❏ When the brand is incapable of generating customer loyalty for the business. ❏ When the employees are unable to promote the brand’s unique selling propositions (USPs) consistently. ❏ When the company fails to attract and hold on to high-caliber employees. ❏ When other
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