A faltering brand image can be readily identified by the following: ❏ When the brand is incapable of generating customer loyalty for the business. ❏ When the employees are unable to promote the brand’s unique selling propositions (USPs) consistently. ❏ When the company fails to attract and hold on to high-caliber employees. ❏ When other
Once a business hits a comfortable stride, with a steady flow of revenue and a reliable customer base, it can feel like celebration time. It may be a bit soon to uncork the champagne, as this is where companies risk losing their hard-earned momentum. A customer-centric organization will want to avoid the complacency trap at
This may come as a surprise, but the formula for success is firmly rooted in failure. In order to keep improving, it is necessary for a business to first recognize and then map out its weaknesses. Not only that, but they must also keep in mind the customer’s feedback while designing products and services. This is
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