The world has shifted to online in the past decade and the shift was rapid especially during the pandemic because businesses were struggling due to lockdowns. This transformation has benefitted businesses which applied the right strategies. Online marketing is a powerful way to grow business but there are different tools like PPC, SEO, content marketing,

Every day, we see numerous advertisements where brands aim to entice their potential customers with fancy taglines and colorful depiction of their products. These campaigns build expectations in customers’ minds. But here comes the decisive part; only those companies succeed which effectively meet their customers’ expectations by providing real value. They manage such expectations by