With each passing day, technological advancements have a new and deeper impact on our lives. No sphere of human existence has escaped technology’s pervasive impact – from how we eat, when we go to sleep, and even how we commute. The same goes for how we shop. With a prevalence of digital ‘storefronts’, consumers are
Nothing compares to the buying power of a repeat customer. Ask any marketing guru and they will agree that a high customer retention rate keeps a company in the green. Content marketing plays a pivotal role in gaining and retaining a company’s customer base. Whether it is through an emotional ad spot or an interactive
During a conversation, are you listening to the other person or just hearing them? This is a question facilitators typically ask their students during a communication workshop. When one person is hearing another person reply, there are moments when we ‘tune out’ in anticipation of preparing our response. If one is truly listening, they would
For business owners, going “digital” is no longer an option but a necessity. Not only must their products and services be accessible online, ideally so should their entire customer support mechanism. When customers buy a product, there is a whole cycle of activities that precedes the final decision. First, the customer conducts preliminary research on
It is a fact: storytelling brings people closer together. It has been a way to build connections for hundreds of years and across various cultures. Storytelling connects individuals with each other, builds a tribe out of relatable experiences, expresses complex emotions, and works as a way to preserve shared history and folktales. As humans, we
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