‘Actions speak louder than words’ holds true when it comes to delivering brand promises to your customers. Creating a strong brand is more than just a flashy logo or a catchy slogan. It is a promise, a commitment that you make with your consumers. Everything that a brand believes in and acts on, and every
Design thinking is a process wherein creative strategies are deployed to find the best possible solution meticulously picked from potential resolutions. Though coined as a design term, it has extensive application in scenarios that involve identifying an issue and coming up with solutions. In recent times, design thinking has been adopted by businesses as their
In order to ensure customer retention, businesses need to engage customers better by offering more personalized solutions and services to them. In this regard, analyzing data and utilizing it to provide more tailored service is important to increase business profitability in the future. When it comes to data, it must be used sensibly and in
Yes, you deserve a raise. Yes, I will make a donation to your cause. Yes, you can take the day off. Wouldn’t it be marvelous to get a positive response to everything? As unrealistic as it may sound, there is a way to get to hear those three magic letters. Many of us equate the
Research shows that attracting new customers is far more expensive than retaining an existing one. So what does it take for a business to keep its customers loyal while creating opportunities for generating further revenue? There are several factors that should be taken into consideration. For instance; quality of products, innovation, consistency in service experience,
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