Business Intelligence is a technology driven process where raw data is converted into useful information through different tools and software applications. The usage of Business Intelligence tools enable insight on data and information, allowing businesses to make that information highly useful, as well as actionable. According to a Gartner report, the total spending on business
One of the biggest challenges for businesses is to collect customer feedback. Most customers find it a hassle to fill out surveys, since they include too many questions or are sometimes too confusing. What is the best way to gather feedback online in order to understand what your customers want? Using new channels and techniques
The basic principles of communication you promote within your organization and the way you interact with customers is responsible for strengthening your relationship with them and ensuring customer loyalty. Having a comprehensive communication strategy for different channels is crucial for better interaction. In this regard, understanding the needs and expectations of customers is the first
Based on the buying trends and preferences of your target audience, market segmentation can be done which will help a business design sales pitch and marketing messages according to needs and interest of potential customers. Online businesses can make use of signup forms, surveys and other simple techniques to gather valuable customer data. Analyzing demographics,
Businesses always plan to grow and expand their operations at some point. There are many growth strategies that they can use to do this. However, the method used for growth depends upon financial strength, long-term plans, technical capability, and the competition in the industry. Some of the most common strategies used by businesses for growth
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