Cognitive biases are present in the human mind and often drive behavior without people being aware of it. These subconscious catalysts act impromptu whenever there is a decision that needs to be made. Hence, it is essential that your marketing team is familiar with these important cognitive biases which may already be impacting your lead
Being easier to access and having immense visibility, digital media has become one of the best ways to market your brand. Strengthening brand presence through this medium requires creating a unique identity in the mind of the digital customer. Viral stories, generating hype, and targeting the right audience through demographics are the way forward to
The essence of Thanksgiving is showing gratitude and appreciation towards one another.
Experimenting with the latest advertising techniques will help your business successfully pitch product ideas to the target audience. Combining traditional methods and new product promotion tools would help your business increase sales.
Attracting and acquiring new customers is always a challenge. Most customers these days conduct research online, compare and analyze different product features and prices before making a buying decision.