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How Storytelling can make your Marketing Campaign a Success

author: Shelly Miessner
posted 2 weeks ago
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Conveying a message through a story always has a better chance of getting the attention of the audience. Using stories that educate and entertain your prospective customers would engage and compel them into checking out what you’re offering. Another advantage of using stories in your marketing messages is that you can build a perception about your brand and emotionally connect with your potential customers. Using stories for branding, gives your brand a human touch, hence it becomes easier for your customers to associate with your products. Through storytelling you build an image about your business and products, who you are, what you believe and what is your idea of offering value to customers. However, while incorporating stories in your marketing and advertising campaigns, you need to be honest and real. Your message is likely to get ignored if you use a story that is too good to be true. Here a few reasons you should use storytelling in your marketing campaign to make it a success!


You can explain your Ideas in an Interesting Manner

While pitching a product to a potential customer, you need to use a message that is short, exciting and clearly explains the benefits of your product. Using stories helps you explain ideas in a simpler and interesting manner without the audience getting bored. There are many value added features of products that if advertised through stories are comprehended by the audience more easily. For instance, if you are marketing a new phone that is water proof, you can have a story of a swimmer endorsing the phone and explaining how happy he/she is using the new phone under water.


You can Emotionally Connect with your Customers

Storytelling is the smartest way to emotionally connect with your customers and make them feel part of your brand. You can make your brand and product idea popular with your target audience by stirring their emotions and stories have the power to do that. Stories related to family, life struggles, relationships and success invoke the emotions of your audience. However, in order to make your marketing campaign successful, you need to know which kind of emotions are relevant to your product and how you can use them in your story to persuade your audience.


Stories help build your Brand’s Image

Stories build credibility and image of your brand. They make your target audience perceive your core values, what you care about and what you believe in. Storytelling builds a persona of your business to customers. For instance, TOMS Shoes, used storytelling to promote their campaign, “One Day Without Shoes”, which has turned into an annual event now. The heart touching story inspired everyone and people supported the brand’s idea of donating a pair of shoes to needy children. TOMS Shoes is perceived by customers as a socially responsible brand that is contributing its share for the welfare of society.


It gives your Business a Competitive Edge

Storytelling is a smart communication tool that can earn your business a competitive edge. Instead of spending money and resources on conventional marketing techniques, you can use storytelling to make conversational ads that can be posted on social media and customer support channels. This way your audience will keep coming back for more because customers prefer creative content and they like brands that have unique advertising campaigns. Use photos, visuals and videos to make your marketing and advertising campaigns interactive and engaging.


A Compelling Story about your Product will Engage Prospects

People like reading and listening to stories. Sharing an exciting story about your product retains the attention of your audience and engages them. Linking the idea of your product to a story makes your marketing messages impactful enough that they compel your audience to take action.

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