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Consumer Brain

Tapping Into The Consumer Brain

New theories surface every day to find out what exactly persuades us to make a purchasing decision.  Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency for checking online product or service reviews while shopping. It is the

Customer Engagement Strategy for Hotels

Why Customer Engagement Strategy Matters for Hotels

Every online search for temporary lodging results in a never-ending list of potential hotels, motels, and even resorts. There are several hotels to choose from in just about every part of the globe. What makes one particular hotel stand out from the rest? The differentiating factor is, quite simply, the guest experience. Guest experience, for

More Traffic On Your Website

How to Attract More Traffic On Your Website

Talk to any experienced marketer and they will tell you the same thing: an uptick in website traffic does not automatically guarantee sales or leads. However, as a decision-maker for a B2B service provider, you can not afford to lose out on possible revenue due to dismal traffic. The challenge is in striking that precarious

3-Step Checklist to Boost Landing Page Conversions

Designing a website is as much an art as it is science. How can we say that with such confidence? Try visiting your company’s landing page from the customer’s point-of-view. Is the landing page copy convincing enough for you to click-on through? If you are not buying the premise, why would your potential customer? What

Storytelling for an Optimal Customer Experience

What’s the Story?: Storytelling for an Optimal Customer Experience

It is a fact: storytelling brings people closer together. It has been a way to build connections for hundreds of years and across various cultures. Storytelling connects individuals with each other, builds a tribe out of relatable experiences, expresses complex emotions, and works as a way to preserve shared history and folktales.  As humans, we

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