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Brand Messaging

How to Craft Powerful Brand Messaging

What is that one secret that connects people with brands? The answer is simple; Brand Messaging! It is the single most powerful component that enables brands to differentiate themselves from competitors. In simpler terms, Brand Messaging refers to the content you write and how it conveys the underlying value proposition of your business. If the

6 Principles to Follow for Promoting Quality Customer Service

6 Principles to Follow for Promoting Quality Customer Service

Customers can make or break your business. Your audience has all the power, so it is a prerequisite to focus on their satisfaction. Providing quality customer service is, thus, an essential part of any business. Listening to your customer’s queries and answering them with precision and empathy is important. This will enhance your brand reputation

Keep Customers at the Core of Your Business

How to Keep Customers at the Core of Your Business

If there is one lesson we can all learn from the past few months it is that digital transformation cannot be ignored. With unprecedented restrictions on movement and even production, small and medium-sized businesses are now looking towards technological solutions more than ever before to ensure smooth operations. Delegating online customer support inquiries to a

Transition to Remote Work

It Takes a Team: Make a Smooth Transition to Remote Work

Times are tough, and keeping your team motivated has never been more challenging.  For some team members, the work/life balance they had struggled to maintain vanished in thin air. There was no longer time to ‘shift gears’ from home to work and vice versa. Now, some young children demand their parents’ attention, and that, too, in

Maintaining Customer Excellence in Times of Crisis

Maintaining Customer Excellence in Times of Crisis

The world, as we know it, is undergoing a rapid and unexpected change – all due to a pandemic. Uncertain times demand organizational leaders to move quickly and make decisions. This is the case during the on-going novel coronavirus (COVID-19) global health crisis. With so many moving parts in motion, managers have the difficult task

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