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Customer Voice

Is the Customer Voice Coming In Loud and Clear?

During a conversation, are you listening to the other person or just hearing them? This is a question facilitators typically ask their students during a communication workshop. When one person is hearing another person reply, there are moments when we ‘tune out’ in anticipation of preparing our response. If one is truly listening, they would

Customer Experience Management

The ABC’s of Customer Experience Management

For business owners, going “digital” is no longer an option but a necessity. Not only must their products and services be accessible online, ideally so should their entire customer support mechanism. When customers buy a product, there is a whole cycle of activities that precedes the final decision. First, the customer conducts preliminary research on

Consumer Brain

Tapping Into The Consumer Brain

New theories surface every day to find out what exactly persuades us to make a purchasing decision.  Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency for checking online product or service reviews while shopping. It is the

Customer Engagement Strategy for Hotels

Why Customer Engagement Strategy Matters for Hotels

Every online search for temporary lodging results in a never-ending list of potential hotels, motels, and even resorts. There are several hotels to choose from in just about every part of the globe. What makes one particular hotel stand out from the rest? The differentiating factor is, quite simply, the guest experience. Guest experience, for

More Traffic On Your Website

How to Attract More Traffic On Your Website

Talk to any experienced marketer and they will tell you the same thing: an uptick in website traffic does not automatically guarantee sales or leads. However, as a decision-maker for a B2B service provider, you can not afford to lose out on possible revenue due to dismal traffic. The challenge is in striking that precarious

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