When your business has to help customers, there are two ways to go about it. On one hand you can sit back and wait for them to get in touch with you to seek assistance or you can be proactive and reach out to them. A business that is proactive identifies the need and makes
Businesses make certain mistakes that frustrate customers and they end up abandoning them for a competitor. This could be anything from not being available when the customer needs you, to not effectively resolving their issue due to untrained support staff. Not offering them the experience you promised and failing to meet their expectations will eventually
Have you ever wondered how effective and impactful positive word of mouth can be? It remains as one of the most credible source of information that can help a business grow. According to McKinsey, word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. In this technology driven world, social
Whether you are a startup or a large scale business, you will have to implement a customer-friendly culture within your company. This is necessary to help you create more meaningful and stronger relationships with your customers in order to grow your business. A customer-friendly culture can be achieved by being open, projecting positive gestures and
Creating valuable content is one of the best ways to communicate with your audience. Every business has its own strategy when it comes to producing content. A lot of planning and attention is required in order to deliver content which engages the audience and gets the right results. Some people learn better by reading while
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