We often see some logos, listen to names of some products and we immediately recognize the name of the brand. This recognition of a brand in which a prospective customer can recall its product or services is called brand awareness. A lot of effort goes into making a brand recognizable and memorable. For small businesses,
In this digital era, the website is the focal point of business activity. If someone wants to search for your business, they will look for it in a search engine. It shows how essential it is to have a user-friendly website. To get more leads and convert them into sales, you first need to have
The world has shifted to online in the past decade and the shift was rapid especially during the pandemic because businesses were struggling due to lockdowns. This transformation has benefitted businesses which applied the right strategies. Online marketing is a powerful way to grow business but there are different tools like PPC, SEO, content marketing,
Since the advent of social media and internet marketing, the entire idea of customer engagement has changed. Now businesses are focusing on attracting new customers and retaining the old ones by engaging them through stories, talks, sessions, and everything that can help address customers’ needs and concerns. No business can survive if they cannot effectively
Customer support is the pillar on which the foundation of every business rests. The quality of customer support is fundamental for success in the current business world when most businesses are switching to e-commerce. You cannot survive in the present and post-covid environment if the quality of your customer service is not up-to-the-mark. The concept
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