A faltering brand image can be readily identified by the following: ❏ When the brand is incapable of generating customer loyalty for the business. ❏ When the employees are unable to promote the brand’s unique selling propositions (USPs) consistently. ❏ When the company fails to attract and hold on to high-caliber employees. ❏ When other
Putting your content on the internet is only the first step towards showcasing the products and service offered by your business. Even though the relevant content is up on the website, you still need to make sure that the right kind of online visitor is viewing it. The benefits of having higher engagement means that
Do you remember where you last bought your clothes from? How about where you purchased your latest mobile phone from? What makes the shopping experience truly unforgettable? Some consumers say it has to do with how the product is packaged, while others will insist it is the store’s ambiance that creates a lasting impression. Despite
‘Reliable’, ‘Knowledgeable’, ‘Friendly’, and ‘Helpful’ – these are some words that satisfied customers use to describe positive customer service interactions. The challenge that top-level managers face is maintaining consistently amazing customer experiences – from the factory to the sales floor. One of the best places to begin is by realigning marketing strategies with the company’s
Good or bad, customer experiences are now being shared online more than ever before. From these experiences, other consumers determine which brands are worth spending their hard-earned time and money on. Millennials, meaning those born between the years 1981 and 1996, are now the largest group of consumers in the world. According to The Boston
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