To effectively engage customers on your website, you need to first identify what makes visitors decide to stay on a specific page. Besides having relevant content, it is important to make the website visually appealing as well to catch the attention of customers. There are numerous elements which can be infused into your web design
In the last quarter of the year, sales for most businesses skyrocket. Starting from Black Friday to Cyber Monday to Christmas and New Year, every customer is excited and geared up for some great sales and discount offers. As a business, what can you offer to attract more customers this holiday season? Discounts are undoubtedly
Consumer psychology has become a fundamental factor for businesses when creating effective marketing strategies. Behavioral marketing has transformed the simple ‘advertise to sell’ ideology to a deeper philosophy that finds ‘inform, persuade and influence’ at the core of its model. Behavioral marketing is the art of finding the best way to attract and retain customers
Five words: customer loyalty programs are crucial! Loyal customers are the best ambassadors for your brand. Research indicates that it costs a lot more to acquire a new customer than to retain an existing one. So how do you retain a customer? Through an effective and smart customer loyalty program. The latest in a series
Businesses are constantly looking at different strategies to improve their relationships with customers. In a world full of competition, having a strong and personalized connection with your customers is vital for success. There are several ways to achieve this. The first step is to understand what your customers really want. Having high emotional intelligence and
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