Yes, you deserve a raise. Yes, I will make a donation to your cause. Yes, you can take the day off. Wouldn’t it be marvelous to get a positive response to everything? As unrealistic as it may sound, there is a way to get to hear those three magic letters. Many of us equate the
Research shows that attracting new customers is far more expensive than retaining an existing one. So what does it take for a business to keep its customers loyal while creating opportunities for generating further revenue? There are several factors that should be taken into consideration. For instance; quality of products, innovation, consistency in service experience,
Every business needs to understand the importance of offering consistent service. This will make customers feel that a business is reliable and a long term relationship can be built. A study by McKinsey & Company has found that a consistent customer experience across the entire customer journey will increase customer satisfaction, build trust and boost loyalty. Companies
Being easier to access and having immense visibility, digital media has become one of the best ways to market your brand. Strengthening brand presence through this medium requires creating a unique identity in the mind of the digital customer. Viral stories, generating hype and targeting the right audience through demographics is the way forward to
The moment a customer lands on a website, every interaction needs to be impactful in order to offer a pleasant experience. Adding live chat to the website can help businesses improve the customer journey and build stronger connections. This is similar to having support staff in brick-and-mortar stores to assist visitors with their needs. Online
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