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Fresh Ideas for Memorable Online Experiences
Do you remember where you last bought your clothes from? How about where you purchased your latest mobile phone from? What makes the shopping experience truly unforgettable? Some consumers say it has to do with how the product is packaged, while others will insist it is the store’s ambiance that creates a lasting impression. Despite
Cultivating a Successful Brand Reputation
‘Reliable’, ‘Knowledgeable’, ‘Friendly’, and ‘Helpful’ – these are some words that satisfied customers use to describe positive customer service interactions. The challenge that top-level managers face is maintaining consistently amazing customer experiences – from the factory to the sales floor. One of the best places to begin is by realigning marketing strategies with the company’s
Is Your Service a Millennial Must-Have?
Good or bad, customer experiences are now being shared online more than ever before. From these experiences, other consumers determine which brands are worth spending their hard-earned time and money on. Millennials, meaning those born between the years 1981 and 1996, are now the largest group of consumers in the world. According to The Boston
Transform Customers into Advocates
What defines a particular automotive brand? Sometimes the brand is defined by how their vehicles look, the ‘feel’ of that first test drive, and at other times, it is the overall customer experience. Brand loyalty stems forth from the delivery of positive customer experience. Consistently positive customer experiences will result in an automotive brand seeing
Using Data to Ramp Up Sales
Ever wonder why everyone is talking about data all the time? By using business data, such as demographics, buyer personas, survey results or reports, decision-makers can execute better sales strategies. Data-driven decision-making is proven to result in higher sales as well as revenue. According to a CIO Insight report, 40% of companies feel that limited
