Designing a website is as much an art as it is science. How can we say that with such confidence? Try visiting your company’s landing page from the customer’s point-of-view. Is the landing page copy convincing enough for you to click-on through? If you are not buying the premise, why would your potential customer? What
It is a fact: storytelling brings people closer together. It has been a way to build connections for hundreds of years and across various cultures. Storytelling connects individuals with each other, builds a tribe out of relatable experiences, expresses complex emotions, and works as a way to preserve shared history and folktales. As humans, we
These days our fingers essentially do the ‘walking’ and ‘talking’ for us. How so? A tap here and a click there on the smartphone and all your errands are squared away! In fact, about 88 percent of customers conduct their pre-purchase research exclusively online , especially for larger, more expensive items like cars. Not only are
Perhaps it was the third reading of ‘Eat, Pray, Love’ or a recent trek up through the local hiking trails that did it, either way you are now ready to launch a travel service business. Like many entrepreneurs before you, the allure of combining your love for travel with a lucrative business model has proven
We live in a time where just about everything is done online: whether it is chatting with friends, shopping for gifts, researching work opportunities, or even learning new skills. The internet enables consumers to ‘virtually’ search for solutions without taking a single step out the door. While the online marketplace provides unmatchable convenience for the
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