Nothing compares to the buying power of a repeat customer. Ask any marketing guru and they will agree that a high customer retention rate keeps a company in the green. Content marketing plays a pivotal role in gaining and retaining a company’s customer base. Whether it is through an emotional ad spot or an interactive
Just like clockwork, the holiday season brings with it heightened shopping activity. Between September to January, brands plan elaborate marketing campaigns to attract consumers to the shopping malls and to their online stores. From Black Friday through Christmas, digital ‘foot traffic’ results in 50 to 100 % more revenue for e-commerce sites. Not only
During a conversation, are you listening to the other person or just hearing them? This is a question facilitators typically ask their students during a communication workshop. When one person is hearing another person reply, there are moments when we ‘tune out’ in anticipation of preparing our response. If one is truly listening, they would
For business owners, going “digital” is no longer an option but a necessity. Not only must their products and services be accessible online, ideally so should their entire customer support mechanism. When customers buy a product, there is a whole cycle of activities that precedes the final decision. First, the customer conducts preliminary research on
New theories surface every day to find out what exactly persuades us to make a purchasing decision. Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency for checking online product or service reviews while shopping. It is the
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