From Customer Journey to Customer Loyalty, the path towards winning Customer Experience (CX) is rife with challenges. Recent studies predict that by the year 2020, less than a year away, purchasing behavior is more likely to be determined by the overall customer experience rather than the pricing. Now, more than ever, customers are the most
With each passing day, technological advancements have a new and deeper impact on our lives. No sphere of human existence has escaped technology’s pervasive impact – from how we eat, when we go to sleep, and even how we commute. The same goes for how we shop. With a prevalence of digital ‘storefronts’, consumers are
Nothing compares to the buying power of a repeat customer. Ask any marketing guru and they will agree that a high customer retention rate keeps a company in the green. Content marketing plays a pivotal role in gaining and retaining a company’s customer base. Whether it is through an emotional ad spot or an interactive
Just like clockwork, the holiday season brings with it heightened shopping activity. Between September to January, brands plan elaborate marketing campaigns to attract consumers to the shopping malls and to their online stores. From Black Friday through Christmas, digital ‘foot traffic’ results in 50 to 100 % more revenue for e-commerce sites. Not only
During a conversation, are you listening to the other person or just hearing them? This is a question facilitators typically ask their students during a communication workshop. When one person is hearing another person reply, there are moments when we ‘tune out’ in anticipation of preparing our response. If one is truly listening, they would
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