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HOW TO SELL TO DECISION MAKERS?
We often hear the word decision-makers, especially in the B2B environment it is a widely spoken term often used by trainers, managers, and colleagues. Who are the decision-makers? Decision-makers are the cream of a business that are sitting at the top. They make policies, purchases and are the people that decide what direction the business
WHY YOU SHOULD EMPOWER YOUR CUSTOMER SERVICE TEAM?
Customer support is one of the most integral parts of any organization. Customer service employees, whether they are providing call, email, or live chat support, need to be well equipped and trained to provide solutions to the customers. They are continuously dealing with a stream of complaints and inquiries, which is a hectic task. Customer
HOW TO TURN CUSTOMERS INTO BRAND ADVOCATES?
Every business knows the importance of having a satisfied and happy customer base. Research suggests that a large percentage of people trust word-of-mouth from friends and family more than a paid advertisement. The aforementioned fact emphasizes creating a loyal customer base that can be turned into brand advocates. They independently and voluntarily spread positive word
HOW TO SHOW EMPATHY IN CUSTOMER SUPPORT
You might have come across the word “empathy” quite a number of times while reading various articles or from customer service experts and trainers. Empathy, in this regard, refers to the polite manners and sympathetic response that a company offers to its customers. It is one of the pillars on which exceptional customer service stands
Principles for Managing Customer Expectations
Every day, we see numerous advertisements where brands aim to entice their potential customers with fancy taglines and colorful depiction of their products. These campaigns build expectations in customers’ minds. But here comes the decisive part; only those companies succeed which effectively meet their customers’ expectations by providing real value. They manage such expectations by
