You might have come across the word “empathy” quite a number of times while reading various articles or from customer service experts and trainers. Empathy, in this regard, refers to the polite manners and sympathetic response that a company offers to its customers. It is one of the pillars on which exceptional customer service stands
Every day, we see numerous advertisements where brands aim to entice their potential customers with fancy taglines and colorful depiction of their products. These campaigns build expectations in customers’ minds. But here comes the decisive part; only those companies succeed which effectively meet their customers’ expectations by providing real value. They manage such expectations by
COVID-19 has had hard-hitting consequences on everything and everyone. Not just individuals’ health is at risk but businesses are also under siege from this threat—especially small businesses. While governments around the globe are tirelessly struggling to contain it, many small business owners are saying that they are dealing with the adverse effects of this outbreak.
One of the biggest reasons for customers getting frustrated is when their shopping experience feels impersonal and not customized to their needs. Every customer has their unique needs, likes-dislikes, preferences, and style. This is where the need for customer analysis comes in—adopting qualitative and quantitative methods in order to better understand your customer base. Knowing
What is that one secret that connects people with brands? The answer is simple; Brand Messaging! It is the single most powerful component that enables brands to differentiate themselves from competitors. In simpler terms, Brand Messaging refers to the content you write and how it conveys the underlying value proposition of your business. If the
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