Live Chat is one of the most popular customer service tools, being adopted by various companies across all industries. The main features of live chat service include real-time and one-on-one interaction of customers with customer service representatives. As compared to phone support, it is cheaper to offer live chat services to customers, since chat operators are able to handle multiple customers at the same time. Live Chat has the ability to reach out to customers from diverse backgrounds and convince them to make purchases on the website.
Accessibility over a Large Geographical Area
As chat services are offered online, it can help businesses connect with customers who are thousands of miles away. There are no barriers in terms of location of the customer and the company representative. The only prerequisite for live chat service is an internet connection on both ends. Moreover, the company can have a geographically distributed workforce, trained skilfully to communicate with customers from different locations.
Strong, long-term relationships
Live Chat can enhance the revenues of a company by actively pursuing and convincing the website visitors to make purchases on the website. It allows the company to make new relationships, while strengthening the older ones. The presence of personal touch and human contact appeals to customers and keeps them engaged. It is easier for companies to identify the target market if live chat services are deployed. Representatives can talk to the customers coming onto the website and identify what they are looking for.
If the company is able to build strong, meaningful relationships with the customers, it could lead to brand loyalty and develop trust with the customers. Through the use of live chat services, effective solutions can be provided by businesses which would enhance and improve the overall customer service experience.
Live chat service is a click away. It offers convenience since the customers don’t have to pick up the phone and wait in queue for hours before a customer service representative is able to take the call. Customers can benefit from the interactive medium of live chat exchange without having to visit the premises of the business. Live chat operators are professionally trained and well-acquainted with the products and services offered by the company, which makes it easier to guide and help customers in every way possible.
24/7 Customer Service & Sales
Live chat service can be provided on the company website around the clock. This can help companies not only significantly increase revenue but provide customer care and support to every visitor coming on to the website. 24/7 service ensures each visitor is greeted and no opportunity is missed to talk to new customers. In this way companies are reaching out to a larger customer base.