The last decade has seen a surge in the usage of digital marketing for businesses, large and small, local and multinational, to utilize its effectiveness in reaching out to a large number of people and ensuring greater awareness in the targeted market.
Simply put, Digital Marketing is the usage of modern internet technologies to enhance, promote and perpetuate a business, product, brand or service. Digital Marketing is a form of above-the-line advertising as it usually targets large numbers of people.
Online businesses can make a great impact by focusing on their internet marketing efforts to create awareness for their products and services and woo customers to make the purchase. Creating a marketing funnel is essential for generating leads. This process essentially turns visitors into potential customers by qualifying them as leads, and there are a number of ways to do this. Some of the best are highlighted below:
Call-to-action is a term given to any page, form, link, or advertisement that leads a person to another intentionally targeted web page, download, or location which has useful information. Popular calls-to-action include banner advertisements, links to download white papers or eBooks, hyperlinked words or phrases on a blog or site content, and captioned picture advertisements.
When it comes to bringing people to your digital doorstep, nothing works better than a stellar social media and email marketing campaign. Campaigns which are visually appealing, get the attention from the audience. What keeps them hooked on is the content and the thought process behind that content.
Sometimes, customer engagement tools such as Live Chat work like a charm, and customers can easily be routed to the service through specific calls-to-action such as ‘talk to us’ or ‘let us help you’.
Through engaging and innovative campaigns, successful companies are able to reach out to millions of people who all want to jump on the bandwagon and buy their products and services.
Developing a Cult Following
Remove the clutter. Many companies, in order to define themselves, their products as well as services, fill up their marketing and advertisement material with useless information that has no value for their customers. What is meant for the corporate brochure, ends up being displayed in all forms of promotion.
Know who you are speaking to. When a company promotes itself, it is essentially speaking to a large number of people. Think of it as a live presentation to an audience which has the money to buy your product, but first has to be convinced to spend their money. Hence, it is important for businesses to define its targeted audience, and cater its ‘pitch’ in such a way that the audience has no problem in understanding what you have to offer, and how you are going to help them.
Creating a cult following is not an easy task. We are lucky to be in an era where information can easily be spread to a group, or specific population in any part of the world through digital marketing. Hence, it is instrumental for businesses to utilize digital marketing, while maintaining integrity, managing their reputation, and meaningfully catering to their desired audience.
Keeping the Audience Engaged
After getting the attention of the target market, companies can sometimes become complacent and lose track of what they initially set out to do. Therefore, it falls upon the creative teams to ensure that the customers are regularly engaged through social media, and are catered to if they have any queries or complaints through an online channel that responds to them in real time. One of the best ways to do this is through Live Chat Service which enables businesses to respond to customer queries in real time.
Timed emails detailing new product launches, offers of promotional discounts, and feedback questionnaires are sure shot ways to interact with customers and make them feel special. Having infographics, offering insightful whitepapers, and holding webinars on a regular basis can add a lot of depth and quality to any organization’s online presence.
It is crucial for organizations to build a solid reputation which makes its customers want to be engaged.