One of the biggest challenges faced by online businesses is finding and attracting new customers. By conducting extensive research you can create customer profiles that will help you understand them down to the last detail. This will also enable your business to come up with a comprehensive plan to market yourself to the target audience through new and innovative ways.
In order to grow your customer base and generate more revenue, here are some tips you can follow for finding new customers online.
Create Customer Profiles
The first step is to create a profile of your ideal customer. Ask yourself these questions: who are they, what are their demands and how can your company cater to their needs or help them achieve their goals? Begin by learning as much as you can about your customers, such as studying their demographics, psychographics and buying behavior.
Know where your customers are located, what their interests are and what factors motivate them to buy the product or service that you offer. Next, identify the usefulness of your product or service for customers you plan to serve.
Always remember that the key to attracting new customers on the internet is to reach out to them with solutions, not simply products and services. Identify a specific problem that your service/product can fix, and then accordingly, shape your marketing message in such a way that it appeals to the interests of your target audience.
Also, engage effectively and instantaneously with your website visitors via live chat as this will allow you to know them better, considering that they might be prospective customers. Take this as an opportunity to understand what your customers want.
Make Use of Social Media
With the growing number of people now using social networking sites, harnessing the power of social media will enable you to locate a significant number of customers on the internet. Enhance your brand visibility on sites such as Facebook, LinkedIn, Twitter etc. to connect with your target audience. Keep track of your followers and post regular updates or questions to get their responses, opinions and suggestions. By creating more engagement on social media, you can strengthen your brand visibility and this will make it easier for you to find customers who show interest in your business.
You can also use social media to advertise a product, service, deal or event which your target market may be interested in, and this increases your outreach to many potential customers over a short period of time.
Additionally, use social media to research your competitors and learn more about the tactics and tools they use to discover new customers.
Focus on Your Content Strategy
Creating relevant content for your target audience and sharing it on different online platforms will help you reach out to more customers. Share different kinds of content such as articles, news, infographics on your website, social media pages, blogs and forums. Begin by investing in organic SEO to drive traffic towards your website.
Post content that appeals to the interests of your target audience and encourages their involvement in your business activities. For instance, generate online polls, surveys and questionnaires that would encourage potential customers to interact with you. Incentivize polls and surveys by giving out prizes through lucky draw.
The key is to create a call-to-action on part of prospective customers, such as encouraging them to request you for further details and information about your brand, products and services.