What can you do to set yourself apart from other businesses so that customers keep turning to you? Coming up with a strategy which creates a positive perception about your company and enhances the value in the minds of customers will help you increase sales. By showing your customers that your business offers more value to them as compared to others, you can position yourself as the ideal choice which customers turn to every time they want a product or service. So how do you create a positive brand image? Here are some useful tips that will help.
Understand and Deliver What Customers Value
Always remember that continuously enhancing the value of your business strengthens your market position and increases demand for your products. The first step is to define customers’ perception of value. How do they interpret it? For example, while lower prices may appeal to one customer, others may attach more importance to quality, the value added features which you offer on your products, any free after-sales services that you provide etc. Thus, knowing what value means to different customers enables you to deliver better results and create a positive brand image.
Also, constantly gather feedback via surveys, interviews and focus groups because they give you a better idea on what matters to customers, such as their likes, dislikes and preferences. Capitalize on this by offering customer-centric practices and introducing products that are the first of their kind in the market.
Take Initiatives to Build Credibility
Building credibility is important to create a positive image about your company. This can be done through several ways. For instance, you should add customer testimonials and reviews on your website. You can further improve your brand image by building a strong network and strengthening relationships with customers, business partners, suppliers etc. so that you can request them to recommend your business and endorse your brand. Get media coverage of corporate events, latest promotions, deals or anything your brand has done to give back to the community. A majority of customers today turn to companies that are socially responsible. For instance, making sure that your products are environment friendly and that you are contributing towards an important cause are all significant considerations for millennial customers. Highlighting this through your social media and other platforms will create a positive image about your business.
Focus on Multichannel Customer Support
Providing excellent customer support at every touch point is an essential that you need to consider so that your customers have a positive perception about your company. Make sure that whatever the medium of communication is with your customers, you respond to all their needs in a timely and efficient manner. Ideally, you should offer around the clock customer care across multiple channels. For online businesses, live chat is a great way to effectively engage customers and offer support 24/7.
Businesses should ensure that customer support is offered proactively across all platforms and communication channels. Be it through phone, social media, email or live chat, respond to your customers by offering them immediate assistance.