Designing a marketing campaign requires meticulous planning. If you are an entrepreneur, you need to look out for marketing techniques that are effective and unique. The first step is to study your target audience carefully. This would give you a better idea on what marketing channels you should utilize and the resources required to run your campaign. Even traditional techniques of marketing can bring you results, if you know how to utilize them smartly. Here are 4 marketing ideas for entrepreneurs to bring their products/service into limelight!
While posters and brochures were and still are the most widely used marketing tools, the idea is to design them in a unique manner. Based on your business message and the preferences of your target audience, come up with catchy content for your posters and brochures. Make sure that you don’t use technical jargon. Mention aspects about your product/service which prospective customers would want to know. The content should be written in a clear and simple manner. Use taglines and market your product/service in such a way that your potential customers feel inclined to check them out instantly.
Live chat is not only an effective tool for customer support but it can also be used to market your business and creating brand value. A customer who visits your website to buy a particular kind of product for instance, can receive suggestions from a live chat operator on product options. Creating brand value and advertising a business can be more effective through live chat support since a representative can interact with a customer in real time. Moreover, an interactive conversation would create a positive image about your brand. It would reflect that your business takes care of customers’ queries, complaints and concerns in a proactive way.
Another way to get your business noticed is sponsoring a local event or a sports team. This sort of marketing works exceedingly well for local businesses since they get to grab the attention of a wider target audience. While sponsoring an event make sure that you choose the one that is likely to be attended by your target audience. If for instance, your potential customers consist of a younger audience, they would want to attend a concert or a sports event. Similarly sponsoring a favorite sports team of your target audience would get you a lot of attention. If football is the most popular sports in the area, you can sponsor the team’s uniform and other items, your logo and slogan would be remembered by the people attending the sports event, consequently getting you customers.
Customers prefer to buy from brands that are certified, it makes them trust the brand more. This is one of the reasons why marketing and advertising messages have terms like, “world’s best”, “most reliable” and “No.1.” Check out the most popular business award competitions for your niche and register yourself online. Participating in online award business competitions would earn you publicity and credibility. You can market yourself to your potential customers using the website badge if you win the award. An award winning business is likely to be trusted more by customers. Even if you don’t get to win the award, just highlighting this in your marketing message would get you noticed.
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