Choosing the most engaging words is essential for developing effective marketing content. However, you need to be creative in coming up with slogans since cliched and overly used taglines won’t really help your campaign. Developing unique and catchy taglines or slogans can entice your target audience into buying your products/service. While designing marketing material, your primary focus should be creative and compelling content, catchy visuals alone are not enough. You need to add interesting phrases to grab the attention of prospective customers. Here are five basic and simple steps for creating powerful marketing taglines.
Analyze Your Business and Target Audience
The first step towards creating powerful marketing content is to analyze your business and target audience. You need to understand the demographics and psychographics of your target audience well, without knowing their mindset your marketing material would not make an impact on them. If for instance, your prospective customers are Millennials, you should create marketing phrases that are simple, informal yet engaging. Your content should vary according to the target audience and communication channel being utilized. If you are marketing through live chat, use simple and informal phrases.
Start off with Simple Words and Phrases
After you have analyzed your business and the requirements of your target audience, the second step should be coming up with taglines that have simple words and terms. Simple yet meaningful words are likely to engage more customers. So while you are brainstorming for taglines, try to use easy to comprehend words to stir the interest of your potential customers. For instance, if you are trying to sell an electronic product, don’t use highly technical jargon. Keep it simple and explain in minimum number of words how the product will offer true value for money.
Avoid Using Too Many Adjectives
An important element for creating an impactful marketing slogan is to avoid the overuse of adjectives. Some marketers come up with taglines that are too fancy and unrealistic by using adjectives like best of the best, the most reliable, World’s No.1 etc. Such content doesn’t really work anymore. Customers are smart enough to figure out if your claims are true or not. Be careful with the use of adjectives, pick up the ones that define your business and are catchy and believable at the same time.
Use Powerful and Unique Taglines
An original and inspiring tagline is a call to action, it not only engages your potential customers and helps you increase sales but also plays a significant role in building brand image. Taglines and slogans should always be powerful and unique enough to grab the attention of the target audience. Figure out how to create a lasting impression on potential customers. Your taglines should be precise and in accordance with your business/product. Also ensure that slogans are easy to remember, meaningful and distinctive.
Content Should Communicate a Benefit for Customers
Your marketing content should communicate a benefit or a solution for customers. Merely emphasizing on the brand or product would not engage potential customers. Therefore, make sure that your marketing material talks about how your product can offer customers convenience and comfort. If for instance, you are launching a new home interior brand, your marketing slogans should focus on the elements of luxury, style and comfort. Always try to communicate the advantages of your services that potential customers can count on.