For small eCommerce retailers it is vital to effectively engage every customer who lands on the website. Creating a unique selling proposition for your online store and building trust are two basic factors that can significantly help you increase sales. The first thing that prospective customers will notice is the design of your website. Make sure that all your products are properly categorized with all the relevant information so that website visitors can easily make a buying decision. Also offer frequent discounts and exciting deals to your customers for enhancing sales. Here are five tips for eCommerce retailers to boost sales!
Showcase the Benefits of Your Products in a Smarter Way
Showcasing the benefits of your products in a smarter way can turn out to be a key differentiator for your small e-commerce retail store. If for instance, you are selling women’s accessories you can highlight unique aspects like durability, variety of designs and affordable price range to grab the attention of customers. Instead of just listing product details, present them in an interesting manner for website visitors so that they feel inclined towards buying your products.
Be Accessible on Mobile Devices
A responsive website is likely to reduce the bounce rate of your website. Customers today prefer browsing and shopping on their mobile devices, therefore if you want your online retail store to be a success have a mobile friendly website. This will help you reach a wider target audience, hence you can enhance sales and attract more customers. Another advantage of being accessible on mobile devices is that it can help enhance user experience and is likely to increase average onsite time for every visitor which will help you convert more customers.
Build Trust with Your Website Visitors
Another important factor is to gain the trust of your online customers. List all the privacy, billing and shipping policies clearly. Do not hide any extra shipping charges and make sure that the product descriptions are not fabricated. Never make claims or promises that you cannot possibly fulfill. The first step towards building trust is to be honest with your customers. Meet all your product delivery deadlines and in case there is an issue, inform your customers beforehand. In order to get repeat customers and boost sales, focus on building stronger customer relationships.
Offer Around the Clock Interactive Customer Support
Effective, interactive and around the clock customer support is essential to keep customers coming back to you. Small e-retail stores can use live chat support for answering customer queries and addressing complaints quickly. This tool can help you increase sales since a confused customer can be offered instant suggestions and help regarding his/her search. Moreover, as compared to other customer support channels, live chat has no hold time which makes it the most preferred tool to facilitate customers.
Offer Exciting Deals and Discounts
Giving away something extra to your customers would compel them to buy from you again and again. Freebies, deals and discount strategies would attract more customers to your e-commerce retail store. For increasing sales, hold a weekly contest and give away exciting prizes to winners. Bundle up your products with free items to promote them and boost sales. Make every customer feel special by giving him/her a discount or a gift. “Deal of the Day” is yet another smart strategy to sell more.