For business owners, going “digital” is no longer an option but a necessity. Not only must their products and services be accessible online, ideally so should their entire customer support mechanism. When customers buy a product, there is a whole cycle of activities that precedes the final decision. First, the customer conducts preliminary research on
It is a fact: storytelling brings people closer together. It has been a way to build connections for hundreds of years and across various cultures. Storytelling connects individuals with each other, builds a tribe out of relatable experiences, expresses complex emotions, and works as a way to preserve shared history and folktales. As humans, we
In a world where competitors are only a swift click away, customer loyalty is of utmost importance for businesses. Successful organizations know that there is a strong positive relationship between happy customers and loyal customers. The more satisfied your customers are, the better the chances of them becoming loyal to your brand. Let’s break down
What are the odds that a billboard advertisement will immediately convert someone walking down the street into a customer for a makeup brand? There are so many steps before they can actually make the purchase: find a store that sells that particular range of makeup, browse through the options, try out a few products and
It isn’t always easy to help someone who is angry and frustrated. For those working in customer service, dealing with angry customers is an essential part of the job. No one enjoys being in a situation where they are being yelled at. It takes a great amount of patience and professionalism to know how to
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