Have you ever wondered how effective and impactful positive word of mouth can be? It remains as one of the most credible source of information that can help a business grow. According to McKinsey, word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. In this technology driven world, social media has made it easier for people to share their personal experiences. At some point, all of us have relied on recommendations from our friends and family. So what can your business do to generate and spread positive word of mouth?
Let’s have a look at some best practices to make your business the talk of the town.
There is a strong connection between customer experience and word of mouth. As logic goes, if the product that you offer and the service you provide are commendable, positive hype will automatically be generated. Successful businesses know the importance of word of mouth marketing. They treasure their customers and make them feel important, striving hard to stand out amidst the competition. In order to have your customers talk about your business, amaze them at every touch point. Build a long term relationship with them so that they remember you and recommend your business.
For successful word of mouth marketing, connect and strengthen relations with influencers so that they recommend your business. Many brands are integrating this as a tactic in their marketing strategy. These influencers can be bloggers, public figures or trendsetters. People tend to rely on information coming from someone they look up to. Get in touch with the right influencer for your business and build a partnership with them to endorse your brand. Identify a well-known person that your target audience engages with and who has enough followers. Remember to choose the relevant supporter for your brand to create a strong impact over a wide audience.
For your customers to recommend your business to others, stay in touch with them and show them that you are available. Being inaccessible will have a negative impact on your customer experience and ruin brand image. Customers want businesses to be there round the clock to listen to their concerns and be easily accessible to answer their questions. One of the best ways for businesses to do this online is via live chat solutions. Companies can have live chat operators talk to customers on the business website and through mobile apps. This will also help your business get real time feedback from customers and understand what they want. Make sure that at the end of each interaction, you close with a positive statement.
Testimonials are personal recommendations from satisfied customers, admiring your service or products. Such endorsements are considered as one of the most effective content marketing tactic and help create good word of mouth. Whether the testimonials are in text format or video, share them on all platforms to increase your reach. Post them on your website and social media pages to make them visible to the audience. Whenever you have a positive interaction with your clientele, ask them to share their experience in the form of a testimonial. Sharing these endorsements will help spread positive word of mouth.
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