Having a strong sales team on board is directly related to the growth and success of a business. No matter how great your product is, without a team of assertive, confident, persistent and dedicated salespeople, your business will not witness growth beyond a certain point. The most successful salespeople are enthusiastic and have a positive attitude, they understand the psychology of the target customer and have the ability to create a comfort zone when talking to prospective customers in order to persuade them. Therefore, when hiring a salesperson, what are some of the main characteristics to look out for? Here are three vital traits that should be on your checklist.
The direct connection that your business has with potential clients and target audience is through the sales team. Salespeople are the face of your company and in order to create a lasting impression on customers, being charismatic is of the essence. The way they dress up, speak, tone of their voice and body language makes them charming.
Imagine a well-spoken, presentable and confident individual approaching you, and convincing you to make a purchase by discussing substantial facts, as opposed to someone who seems lost and perplexed. A driven and assertive person, who has excellent product knowledge, is more likely to make a sale. While these are essential elements of a charismatic personality, it should be balanced with a friendly and approachable nature.
Being emotionally intelligent extends to oneself and to others. A great salesperson is one who can study people closely, understand their needs and has the ability to speak to everyone at a personal level. Understanding psychology of different types of customers is essential and individuals with good people skills generally have this. Customers want to purchase from a business that offers them personalized treatment and gives them attention. A salesperson who has high emotional intelligence understands people better and is able to build a strong relationship with every client. They are able to earn trust and loyalty in a matter of just a few conversations. Being able to empathize with customers and solve their problems will enable a salesperson to build trust. Customers who like and trust a salesperson are more likely to be convinced to make a purchase decision.
Predictable as this may sound; communication skills may make or break a sale. This entails the ability to speak and interact with all sorts of people and personalize the level of conversation. Customers don’t want to hear a banter listing the latest features of your new product, they want to hear a story that resolves their concerns and issues, and convinces them that your product will be more convenient, efficient and largely helpful to them. Moreover, they want to learn how they will be treated once they become loyal customers. Staying in touch and offering them continuous customer support will make them feel valued. The meaning of being a great conversationalist does not only require being a persistent, and convincing speaker, but also being a good listener; hearing the customers out, understanding their concerns and assuring them is one of the leading ways to make sales. Furthermore, having the drive to carry out constant conversations with clients and following up with them pre and post purchase is essential.
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