If you are new to the world of business, building and strengthening your online presence and increasing sales can be challenging and frustrating, apart from it being very time consuming. It can be challenging because it is simply not an easy task and it requires a lot of focus and attention until you get the right mix of resources and tools together to create the best working formula. The journey to achieve this milestone can be made much easier if you have a clear vision of where to begin.
Set out with a plan for your potential and existing customer base to get to know you in the most effective ways! Advertising to remind and inform customers should be carried out on all the relevant platforms. Adverts of your business should be made available through digital online content, videos and newsletters.
For example, If the target audience is university students then advertising could be done on platforms like Facebook, Twitter, Google plus and Instagram etc. since that is where they are spending most of their time.
It is also important to show your target audience the partnerships you have with other businesses that are already established in the market. Affiliations with support programs or businesses in connection or relevance to yours as well as concerned institutes and centers also help in enhancing your brand image and enables greater online sales.
It is essential for any business to be regularly seen and heard on popular and trending platforms to gain valuable attention and for everyone to know what the business entails, their vision, efforts and most importantly their products and services.
The company’s website, which is the hub of its online presence, must have a user-friendly interface containing an about page, FAQ (Frequently asked questions) page, contact page, partnerships page and testimonials.
Getting feedback from customers of the business on social media platforms can help generate a greater online customer base and will create a positive image of the business as well in the social world. But the business must also maintain that positive image and keep up to date with new trends and the demands of the customers – be it switching to a new social media site or adding new testimonials and blogs to their current ones.
In today’s world where transactions and most interactions take place online, there are some things that a business can simply not do without. As every company’s website must offer links to social media platforms, offering live chat service has also become a necessity on the grounds that it offers a service like no other.
Gone are the days where customers had to wait for replies to emails or hold on call to talk to customer support representatives. Now without having to even pay for a phone call, instant replies to valuable information can be obtained in a matter of seconds. According to a study, 91% of customers reported as being satisfied with live web chat services to provide information about products, assist in making purchases and resolve customer service and tech issues.
Apart from providing information about products or services and responding to comments, web chat can also assist in scheduling personal meetings/appointments. Such personal meetings at the customers’ convenience can go a long way in building brand loyalty. Live chat also enables a business to generate useful leads. These leads in turn can be converted into potential sales by experienced sales people.
Search engine optimization (SEO’s) is an integral factor if you are looking to strengthen and broaden your online presence. According to Outbrain, “Search is the #1 driver of traffic to content sites, beating social media by more than 300%.” SEO is one of the most cost effective marketing strategies as it helps the business by targeting users who are actively searching for your business and its products over the internet. The inbound nature of SEO helps reduce costs as compared to the outbound nature of cold calling.
SEO also makes it easier for users to find information on your website while simultaneously increasing the ease of search engines locating and displaying your site.
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