Running an online printing business requires active and around the clock customer support. Since most customers prefer customized printed products, it is all the way more important to offer them suggestions and address their concerns in real time. Adding live chat to your printing website will not only help you turn prospects into customers but is also likely to improve your customer service experience. Another benefit of using chat is that you can actively interact with your customers, thus developing personal connections becomes easier. You can also upsell and cross-sell various products with live chat. Online shoppers prefer human help while making buying decisions so integrating live chat service on your website gives your business a competitive edge. Have a look at some ways in which live chat can benefit your online printing business!
Queries can be addressed in Detail through Live Chat
According to an emarketer.com survey, 63% of customers are likely to shop again from a website that offers live chat. The first reason for having live chat on your business website is that customer queries can be addressed in detail. For instance, if a customer wants to get a brochure designed and printed according to his/her business requirements, that customer would need samples and a price quote. Questions regarding design, material and type of printing can be addressed conveniently through live chat without making that customer wait as is the case with e-mail and phone.
Live Chat Increases the Opportunities of Upselling and Cross Selling
Live Chat is a great way of increasing sales. It helps you upsell and cross-sell various products since you can communicate with customers in real time and convince them to buy more from you. If a customer orders business cards from you, you can ask if he/she needs catalogs as well and can show that customer some of your best samples. Communicating in real time through live chat increases the possibility of boosting sales. You can also promote and sell your new products through live chat. If for instance, you have recently started PVC cards printing; you can market and sell it to your clients through chat.
Live Chat can get You Instant Feedback about Your Product/Service
Another benefit of using live chat support for your printing business is that you can get instant feedback from customers regarding your product/service. You can use live chat to conduct short surveys regarding the quality of your printing products, your turnaround time and customer service. It will help you evaluate your flaws and hence you can improve your products and services according to your customers’ opinions. Offering personalized and improved customer service also gets easier that way, since you would know what customers expect from you.
Build Lasting Customer Relationships
Retaining customers and building lasting relationships is quite challenging when you are running an online business. However, live chat helps you win the trust of customers and helps develop personal connections with them. Interactive communication through live chat significantly helps you in knowing your customers’ mindset and better understand their needs and preferences. All this will help you retain more customers.
Live Chat Gives Your Business a Competitive Edge
Having live chat on your printing website would give you an edge over your competitors. Live Chat has become one of the primary tools for generating sales leads and offering customers a satisfying online shopping experience. This tool is not only convenient for customers but also for your staff as multiple chats can be handled at one time. A number of amazing live chat features make it all the way an essential for every online business. From understanding visitor behavior to offering multilingual customer support, live chat can help your business grow and drive more sales.