The dynamics of the beauty care industry have changed over the years, not only do the top notch brands but the newer ones also have online stores so that they can reach out to customers across the globe. Maintaining a certain standard of customer service can be a challenge for any online business, for cosmetic brands it is even trickier since your potential buyers cannot really test the products. They would be making a purchase based on their knowledge, instincts and your recommendations. So to offer your customers a worthwhile cosmetic shopping experience, here are some incisive ideas!
A Website that Works for Your Customers
The customers visiting your website want to find their desired products without clicking ten pages and scrolling them up and down. Categorize your products and enable the users to filter options by skin type, price and other features. Make your product description comprehensive and interesting. Give your customers useful information which helps them in understanding the content of the beauty item and compels them to take a buying decision.
Use Live Chat for Communicating With Customers
Customers who are looking to buy a toner, an acne cream or a radiance product need instant response and guidance to their queries. Live chat for a website is an efficient communication medium that gives you the leverage to talk to a customer in detail, thus understanding his/her particular requirements and suggesting products becomes easier. You can make the live chat support feature worthwhile by offering your customers expert advice. Proactive communication with your online customers will enhance your brand’s image and help you increase sales. Similarly if the live chat service on your website is multilingual, it will help you increase your global customer base.
Reviews and Interactive Blog Posts
Ask for customers’ feedback and use their reviews about different products on your website. Enticing blog posts are another way of interacting with your customers. Write about the topics they really like to talk about and share. Engage them by replying to their comments; this will create a lasting relationship. Publish their reviews to make them feel important. Cosmetic retailers should use social media for actively communicating with the customers.
Develop Customer Supporting Apps
Most of your customers would be accessing your website on their smart phones and tablets, so develop apps that help them in purchasing a product, for instance an app that enlightens the customers about running shades of lipsticks/nail colors would help them in making a choice. Similarly any app that gives thorough insight about the results of a product on various skin tones would also be beneficial.
Amazing Offers and Sales
Every once in a while, surprise your customers through amazing discount offerings and sales. You can promote new products by launching a gift set that carries four-five products at a great price. On special occasions like Christmas or New Year’s Eve, you can make the product packages even more appealing. Limited time offers and quarterly sales would increase your earnings, it would also make the customers happier than ever.
It is essential to give your customers a personalized experience as most of the beauty products’ buyers prefer an interactive and facilitating online retailer.