How to Give a Competitive Edge to Your Business Website

How to Give a Competitive Edge to Your Business Website

Having an attention grabbing website plays a significant role in attracting prospective customers from around the globe. Whether you own a Real Estate business or a Digital Design house, a good website is likely to serve as an insignia of your business. There are several factors that SEO and IT experts suggest while creating a website, however the simplest and most considerable elements are “innovation” and “user friendly interface.” Potential visitors on your website will not appreciate complicated jargon and difficult service subscription procedures, so get into the customers’ shoes to understand the do’s and don’ts of a great business website.

Know Your Competition

The first step is competitor analysis. You need to know what other businesses are doing. Do your research and analyze your competitors’ websites. See their drawbacks and strong points so that you can develop your strategy accordingly.

Be Smart and Original

Do not copy someone else’s content, design or color scheme. Think out of the box if you want to compete and excel. Being creative and original is the key to success. Innovate and come up with unique ideas that will make your website stand out.

Be Interactive

Your website should be interactive which creates a better overall experience for online customers. One of the best ways to interact with your customers is through Live Chat since it lets you address the customers’ concerns and get feedback. Your website should give customers a feel that you care for them and know their requirements better than anyone.

Market in a Unique Manner

Instead of following the conventional tactics of marketing; seek out exceptional and smarter ways to offer your products/services. For instance, “OPI” a leading nail care brand has an app that allows the visitors to try on all the colors in their collection with desired nail length. The link to the app is given on their website. This is a smart way to market to customers as they can virtually try out different products on the website.

Content and Design Matters

If your website has compelling content and an aesthetically appealing design, you are likely to make a lasting impression on the potential customers. Content strategy for your website should be focused towards offering users quality and useful material instead of exaggerated details about your company and services. Too much keyword stuffing will mar the quality of your content, so make sure your website content is not written around keywords. The logo and web design should be the emblem of your business.

Defining Strategies for Social Media

Your business website needs to have all social media plugins in order to reach out to a wider target audience. Defining content strategies for various social media platforms will enable you to effectively engage your audience. You can track down the trends and post content accordingly. Your social media pages must be interactive. Engage your customers by asking them questions and get their comments.

 

 

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