To effectively engage customers on your website, you need to first identify what makes visitors decide to stay on a specific page. Besides having relevant content, it is important to make the website visually appealing as well to catch the attention of customers. There are numerous elements which can be infused into your web design that appeals to the aesthetics of your visitors, making them stay on the website. Here’s what you can do to prolong their stay on your website.
As soon as customers visit a website, they first notice the layout and the one thing that they don’t like is clutter. An overwhelming design can turn them away even before they have browsed for the products and information they were searching for. A minimalist design is the latest approach for websites. In order to attract your customers, think about making a simplistic website with interesting media (including, audio, video and copy). Don’t be afraid to paint your website with the color of simplicity.
How many times have you left a website because you couldn’t figure out how to find the page of your interest or got lost in the cluttered interface of ‘buy now’? Make it simple and easy for visitors to browse through your website and proactively engage them with tools such as live chat. This is a great way to engage and help online customers by simply sending them a ‘Hi! How can I help you?’ message through the chat window as soon as they land on your website. With the help of live chat, visitors on the website can get instant answers to their questions and all the information about the product/ service they are searching for.
You have a great design, appealing color scheme and a very user-friendly interface, but if you don’t have relevant content, then all your efforts are likely to go to waste. An eye-catchy design may capture the attention of a visitor, but wouldn’t make them stay on your website unless the content is relevant for them. Some companies use trending tags and keywords to bring in new visitors despite them being irrelevant to the products/ services they are offering as a business. Although it may increase your SEO ranking for a short duration, it will eventually be more damaging to the credibility of your company in the long run. Creating relevant content will generate more engagement and the right traffic in the long run.
Quick query resolution has become one of the deciding factors for online customers and if you have a system installed to address their questions in a matter of seconds, the probability of your visitors turning into loyal customers becomes high. One of the ways through which you can ensure that customers don’t abandon your website is to always be one click away from them. Proactive live chat service is one such tool that guarantees effective two way communication. You can immediately respond to your customer queries in real time and ensure maximum customer satisfaction. Ensure that this customer support mechanism is available round the clock to your website visitors.
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