Just like clockwork, the holiday season brings with it heightened shopping activity. Between September to January, brands plan elaborate marketing campaigns to attract consumers to the shopping malls and to their online stores. From Black Friday through Christmas, digital ‘foot traffic’ results in 50 to 100 % more revenue for e-commerce sites. Not only
New theories surface every day to find out what exactly persuades us to make a purchasing decision. Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency for checking online product or service reviews while shopping. It is the
With the advent of Instagram and Twitter hashtags, the era of the millennials is clearly upon us. They have defined this period in history with their keen sense of social justice and a preference for swift communication. You may be wondering how does live chat services figure into this equation. Millennials expect and consistently ask
Technology is rapidly transforming the digital marketing landscape by opening new communication channels every year. While live chat is an effective customer service tool, it is also a powerful marketing instrument. Live chat services pave the way for generating qualified leads, capturing potential sales opportunities and creating a positive brand image for one’s business. Live
Branding is important for businesses in order to stand out and have a unique image which customers can relate to and develop a familiarity with. Aside from certain rules which always apply to corporate branding, your marketing team is free to experiment with the company’s image until they arrive upon the ideal slogan, boilerplate text,
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