In 2017, a leading international soda brand’s insufficiently researched television ad led to a major backlash from fans and critics alike. Their social media accounts were bombarded with messages demanding an apology from the brand for being ‘insensitive’. Another well-known company, this time a social media giant, offended online users when it used the site
Consumer psychology has become a fundamental factor for businesses when creating effective marketing strategies. Behavioral marketing has transformed the simple ‘advertise to sell’ ideology to a deeper philosophy that finds ‘inform, persuade and influence’ at the core of its model. Behavioral marketing is the art of finding the best way to attract and retain customers
Imagine searching for a business online and not finding any trace of it. Not having a website for your business will make you lose out on a large portion of the market since research indicates an increasing number of purchases happening online. Similarly, many people read reviews and research online about a business before making
The moment a customer lands on a website, every interaction needs to be impactful in order to offer a pleasant experience. Adding live chat to the website can help businesses improve the customer journey and build stronger connections. This is similar to having support staff in brick-and-mortar stores to assist visitors with their needs. Online
Offering quality customer service is crucial to the long term success of a business. Providing customers with a memorable experience will help improve brand loyalty and create positive word of mouth.
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