For every business one of the most challenging endeavors is to devise a striking and result oriented advertising strategy. If you want your ad campaign to be compelling enough to seek the attention of the target audience, it needs to have innovation and the “wow” factor. There are multiple ways to advertise your product/service these days; digital marketing has added new facets to advertising, however you need to consider your business structure and demographics of customers before utilizing a particular advertising channel. An impactful ad campaign does not necessarily need a large amount of money; a unique idea can be pitched to the target audience using a smart approach. Have a look at the essentials of a successful advertising campaign…
Choosing the Right Media
There are numerous mediums available for advertising; you need to keep in view your target market before choosing one. If your prospective customers are not likely to check their e-mails for weeks or won’t bother having a look at the brochures/flyers, you should not be wasting time, money and resources on creating marketing e-mails, printing brochures or flyers. Do some research on your potential customers first, get well-acquainted with their likes or inclinations and then select an advertising medium that is likely to impact them. Using print, electronic, online and billboard advertising based on your customers’ demographics is likely to bring you better results.
Utilizing Unconventional and Unique Approach
Tech savvy customers are less likely to ignore an advertising message popping up on their Facebook pages than an outdoor banner on a pole. Use Facebook marketing and content marketing to reach out to a wider target audience. YouTube advertising has also been effectively used by a lot of brands. Live Chat is yet another unique and unconventional medium to advertise your products. Product ads can be incorporated in chat windows on your business website.
Your Messages should be Catchy and Appealing
Your advertising visuals and taglines should be eye catchy and appealing enough to generate interest. Customers are bombarded with countless number of advertising messages every day; they tend to remember only those that appeal to their senses. So make sure the visuals you use are exciting, make your taglines short, memorable and inspiring. Customers feel inclined towards an advertising message that emotionally appeals to them; identify the needs and wants of your customers and come up with an advertising message that gives your customers the notion that the product/service has been especially designed for them.
Make Bloggers your Brand Ambassadors
Bloggers can turn out to be influential marketers who can spread positive word about your product/service in their posts. So instead of always having a celebrity as your brand advocate, make popular bloggers, your brand ambassadors. Send them free samples and invites to your launch events. Bloggers have huge fan followings, you can build meaningful relationships with them by promoting them as your brand ambassadors and in turn they can help you with customer acquisition by reviewing your product/service in their blog posts.