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sales Traffic

Manage Seasonal Sales Traffic with Live Chat Solutions

Just like clockwork, the holiday season brings with it heightened shopping activity.  Between September to January, brands plan elaborate marketing campaigns to attract consumers to the shopping malls and to their online stores. From Black Friday through Christmas, digital ‘foot traffic’ results in 50 to 100 % more revenue for e-commerce sites.   Not only

Consumer Brain

Tapping Into The Consumer Brain

New theories surface every day to find out what exactly persuades us to make a purchasing decision.  Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency to check online product or service reviews while shopping. It is the

Millennials Love Live Chat

More Than Chit-Chat: Why Millennials Love Live Chat

With the advent of Instagram and Twitter hashtags, the era of the millennials is clearly upon us. They have defined this period in history with their keen sense of social justice and a preference for swift communication. You may be wondering how live chat services figure into this equation. Millennials expect and consistently ask for efficient

Live-Chat Solutions Boost Lead Generation

Take The Lead: How Live Chat Solutions Boost Lead Generation

Technology is rapidly transforming the digital marketing landscape by opening new communication channels every year. While live chat is an effective customer service tool, it is also a powerful marketing instrument. Live chat services pave the way for generating qualified leads, capturing potential sales opportunities, and creating a positive brand image for one’s business. Live


Lessons on Branding from the School Playground

Branding is important for businesses in order to stand out and have a unique image that customers can relate to and develop a familiarity with. Aside from certain rules that always apply to corporate branding, your marketing team is free to experiment with the company’s image until they arrive at the ideal slogan, boilerplate text,

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