One of the biggest challenges faced by online businesses is finding and attracting new customers. By conducting extensive research you can create customer profiles that will help you understand them down to the last detail. This will also enable your business to come up with a comprehensive plan to market yourself to the target audience […]
The success or failure of a marketing campaign depends on how well you build a perception about your product/service. What matters to your potential customers is not just the quality and price of the product, it comes down to how you make them feel about your product and what they would get from buying it. […]
With Mother’s Day just around the corner, customers across the world will be thinking of buying flowers, clothing, jewelry, chocolates, electronics and making dinner reservations for their mothers. Mother’s Day is special for all of us, and like everyone else, we expect the best from our trusted brands, and their services on this day to […]
The rapid dissemination of information has led to more informed customers, which has heightened the level of expectation they have from businesses. In order to present yourself as a customer-centric organization, you need to understand that great customer service and support are not only provided within business hours. Nowadays, what truly matters is your ability […]
Based on the buying trends and preferences of your target audience, market segmentation can be done which will help a business design sales pitch and marketing messages according to needs and interest of potential customers. Online businesses can make use of signup forms, surveys and other simple techniques to gather valuable customer data. Analyzing demographics, […]
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