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Tapping Into The Consumer Brain
New theories surface every day to find out what exactly persuades us to make a purchasing decision. Research indicates that the human brain is impulsive and easily attracted to ideas like coupons or discounts. More specifically, millennials have been noted for their tendency to check online product or service reviews while shopping. It is the
Why Customer Engagement Strategy Matters for Hotels
Every online search for temporary lodging results in a never-ending list of potential hotels, motels, and even resorts. There are several hotels to choose from in just about every part of the globe. What makes one particular hotel stand out from the rest? The differentiating factor is, quite simply, the guest experience. Guest experience, for
How to Attract More Traffic on Your Website
Talk to any experienced marketer and they will tell you the same thing: an uptick in website traffic does not automatically guarantee sales or leads. However, as a decision-maker for a B2B service provider, you can not afford to lose out on possible revenue due to dismal traffic. The challenge is in striking that precarious
3-step Checklist to Boost Landing Page Conversions
Designing a website is as much an art as it is science. How can we say that with such confidence? Try visiting your company’s landing page from the customer’s point of view. Is the landing page copy convincing enough for you to click through? If you are not buying the premises, why would your potential
What’s the Story?: Storytelling for an Optimal Customer Experience
It is a fact: storytelling brings people closer together. It has been a way to build connections for hundreds of years and across various cultures. Storytelling connects individuals, builds a tribe out of relatable experiences, expresses complex emotions, and works as a way to preserve shared history and folktales. As humans, we connect to the
