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Improve Online Engagement

4 Ways to Improve Online Engagement

Putting your content on the internet is only the first step towards showcasing the products and service offered by your business. Even though the relevant content is up on the website, you still need to make sure that the right kind of online visitor is viewing it. The benefits of having higher engagement means that

Fresh Ideas for Memorable Online Experiences

Fresh Ideas for Memorable Online Experiences

Do you remember where you last bought your clothes from? How about where you purchased your latest mobile phone from? What makes the shopping experience truly unforgettable? Some consumers say it has to do with how the product is packaged, while others will insist it is the store’s ambiance that creates a lasting impression. Despite

Brand Reputation

Cultivating a Successful Brand Reputation

‘Reliable’, ‘Knowledgeable’, ‘Friendly’, and ‘Helpful’ – these are some words that satisfied customers use to describe positive customer service interactions. The challenge that top-level managers face is maintaining consistently amazing customer experiences – from the factory to the sales floor. One of the best places to begin is by realigning marketing strategies with the company’s

Is Your Service a Millennial Must-Have

Is Your Service a Millennial Must-Have?

Good or bad, customer experiences are now being shared online more than ever before. From these experiences, other consumers determine which brands are worth spending their hard-earned time and money on. Millennials, meaning those born between the years 1981 and 1996, are now the largest group of consumers in the world. According to The Boston

Transform Customers into Advocates

Transform Customers into Advocates

What defines a particular automotive brand? Sometimes the brand is defined by how their vehicles look, the ‘feel’ of that first test drive, and at other times, it is the overall customer experience. Brand loyalty stems from the delivery of a positive customer experience. Consistently positive customer experiences will result in an automotive brand seeing

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