The world has shifted to online in the past decade and the shift was rapid especially during the pandemic because businesses were struggling due to lockdowns. This transformation has benefitted businesses which applied the right strategies. Online marketing is a powerful way to grow business but there are different tools like PPC, SEO, content marketing,
Since the advent of social media and internet marketing, the entire idea of customer engagement has changed. Now businesses are focusing on attracting new customers and retaining the old ones by engaging them through stories, talks, sessions, and everything that can help address customers’ needs and concerns. No business can survive if they cannot effectively
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