Have you ever wondered how effective and impactful positive word of mouth can be? It remains as one of the most credible source of information that can help a business grow. According to McKinsey, word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. In this technology driven world, social

Whether you are a startup or a large scale business, you will have to implement a customer-friendly culture within your company. This is necessary to help you create more meaningful and stronger relationships with your customers in order to grow your business. A customer-friendly culture can be achieved by being open, projecting positive gestures and