What defines a particular automotive brand? Sometimes the brand is defined by how their vehicles look, the ‘feel’ of that first test drive, and at other times, it is the overall customer experience. Brand loyalty stems forth from the delivery of positive customer experience. Consistently positive customer experiences will result in an automotive brand seeing
Ever wonder why everyone is talking about data all the time? By using business data, such as demographics, buyer personas, survey results or reports, decision-makers can execute better sales strategies. Data-driven decision-making is proven to result in higher sales as well as revenue. According to a CIO Insight report, 40% of companies feel that limited
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