Talk to any experienced marketer and they will tell you the same thing: an uptick in website traffic does not automatically guarantee sales or leads. However, as a decision-maker for a B2B service provider, you can not afford to lose out on possible revenue due to dismal traffic. The challenge is in striking that precarious

Designing a website is as much an art as it is science. How can we say that with such confidence? Try visiting your company’s landing page from the customer’s point of view. Is the landing page copy convincing enough for you to click through? If you are not buying the premises, why would your potential