We are living in an era where millions of customers breathe in the same digital space. A plethora of data about anything you can think of, is just a click away. Now put yourself in the customers’ shoes. Being constantly bombarded with voluminous marketing content on social media platforms is annoying. So how can you
Cognitive biases are present in the human mind and often drive behavior without people being aware of it. These subconscious catalysts act impromptu whenever there is a decision that needs to be made. Hence, it is essential that your marketing team is familiar with these important cognitive biases which may already be impacting your lead
Brand personality includes characteristics with which consumers can identify a company. Naturally, just as people connect on a deeper level with other people with similar traits as their own, they also tend to connect well with brands with which they share a common trait. The persona of a brand helps in shaping customers’ sentiments for
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