In the last quarter of the year, sales for most businesses skyrocket. Starting from Black Friday to Cyber Monday to Christmas and New Year, every customer is excited and geared up for some great sales and discount offers. As a business, what can you offer to attract more customers this holiday season? Discounts are undoubtedly
Consumer psychology has become a fundamental factor for businesses when creating effective marketing strategies. Behavioral marketing has transformed the simple ‘advertise to sell’ ideology to a deeper philosophy that finds ‘inform, persuade and influence’ at the core of its model. Behavioral marketing is the art of finding the best way to attract and retain customers
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