Holiday Shopping Is Your Online Business Prepared for the 2015 Holiday Season?

Holiday season is undoubtedly one of the most profitable times of the year for businesses all over the world. Customers are seen avidly shopping online for Thanksgiving, Christmas and the New Year. A look at  Google Trends data for the year 2015 indicates that searches for ‘Christmas gifts’ began from the start of September and […]

marketing tips 5 Ways to Create an Urgency to Buy More

Setting a deadline makes many of us take action. The same tactic when applied in advertising to customers can create an urgency to buy more. For example, if you market to your customers that a deal is only valid for three days, a discount coupon can be used within two weeks or a sale is […]

online shopping 5 Tips for Preventing Shopping Cart Abandonment

Owners of online stores often witness abandoned shopping carts which is bad news for business. Even though there is no guarantee that when a customer adds a product to the shopping cart it will lead to him/her making a purchase, online store owners feel frustrated when there is an upward trend in cart abandonment. In […]