Loyal Customers Happy Customers are Loyal Customers

In a world where competitors are only a swift click away, customer loyalty is of utmost importance for businesses. Successful organizations know that there is a strong positive relationship between happy customers and loyal customers. The more satisfied your customers are, the better the chances of them becoming loyal to your brand. Let’s break down

Branding Lessons on Branding from the School Playground

Branding is important for businesses in order to stand out and have a unique image that customers can relate to and develop a familiarity with. Aside from certain rules that always apply to corporate branding, your marketing team is free to experiment with the company’s image until they arrive at the ideal slogan, boilerplate text,

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